ABOUT
e1972

e1972 is a first-of-its-kind sizeless luxury brand that creates made-to-measure styles and experiences just for you. The first-ever fashion collection from The Elite World Group, e1972 is inspired by our diverse global community of creatives and progressive thinkers. We challenge the traditional perception of “model life” by viewing it through the lens of inclusivity, purpose and positive self-expression. In that spirit, e1972 blends luxury and ready-to-wear, capturing the unique contrast of daily life and inviting you to be your own icon.

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A CELEBRATION OF INDIVIDUALITY. A KALEIDOSCOPE OF SUBCULTURES.
WHAT MAKES YOU DIFFERENT IS WHAT MAKES YOU BEAUTIFUL.
OWN IT. MOVE WITH PURPOSE. BE YOUR OWN ICON.
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The name "e1972" is a nod to our colorful past and optimistic future, combining the iconic "e" from Elite and the year our company was founded, 1972.

Unapologetically avant-garde, every piece in our collection is made specifically for you. Women's or men's-styled looks. Faux fur and knits. It's your choice. Your personal style. We empower you to dictate the conversation.

With an on-demand approach to production and ethically sourced materials, you can choose your looks with conviction and confidence. We make luxury products with the highest standards and smallest footprint, so you can shop and customize products based on your values.

THERE'S MORE THAN ONE WAY TO BE BEAUTIFUL. MORE THAN ONE WAY TO SUCCEED. MORE THAN ONE WAY TO SEE THE WORLD.
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e1972 gives you the opportunity for complete self-expression. We empower you to choose looks based on your personal style and wear them your way. Finally, fashion that puts YOU in charge.

Julia Haart, e1972 Creative Director & Elite World Group CEO

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THE COLLECTION

DISCOVER THE LOOKS

YOUR e1972 EXPERIENCE

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STEP 1

Reserve your items

Find the styles you love, then reserve them on our site.

Shop the Collection
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STEP 2

Schedule your appointment

After you've reserved your items, an atelier concierge will call you to plan your custom fitting.

Contact us
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STEP 3

Have your fitting

Whether you have your fitting in person at our atelier or opt to do it online, our design team will work with you to get your exact measurements. Each piece will then be completely customized, just for you.

Our Ateliers